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Appeal against the denigration of Hindu Deities by Zoeleggings.comSave Hinduism

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Appeal against the denigration of Hindu Deities by Zoeleggings.com

May 15, 2015 (Vaishaka Krushna paksha Dwadashi, Kaliyug Varsh 5117)

Zoeleggings.com, is an online shopping portal selling leggings and tops that are causing the denigration of Hindu Deities.

Alert Hindus notified Forum for Hindu Awakening (FHA), about this denigration of Hindu Deities. Accordingly, Forum for Hindu Awakening wrote to Zoeleggings.com, but there has been no response from them. (The letter explaining the denigration is published ahead on this page.)

The sales of leggings and tops, with pictures of Hindu Deities printed on them, are at the following links:




We now request you to appeal lawfully and peacefully against this denigration. We also suggest you write at zoe.leggings@gmail.com requesting them to stop this denigration.

Please see below the email sent by FHA to Zoeleggings.com

From: Hindu Awakening [mailto:appeals@forumforhinduawakening.org]
Sent: Tuesday, May 5, 2015 4:37 AM
Subject: Denigration of Hindu Deities on clothes – Zoe Leggings

Namaste Tamara Ivic,
We at Forum for Hindu Awakening have received several complaints from devout Hindus regarding the sale of leggings and tops, with Hindu Deities, on your online shopping portal http://www.zoeleggings.com. Please see below some of the links where images of Hindu Deities have been used:


Forum for Hindu Awakening is a nonprofit organization that strives to awaken society to the unique spiritual science underlying Hindu Dharma concepts and practices, to motivate people to live and preserve them, and to facilitate the spiritual progress of humanity. One of the ways we do this is by addressing misrepresentations of Hinduism.

According to spiritual science, the word, touch, form, taste, fragrance and the energy associated with them coexist. Whenever any image of a Deity is used, the corresponding Divine energy also accompanies it. This helps devotees to obtain Divine or spiritual energy from the image. However, when Hindu Deities are used on items like leggings, tops, etc. they are touched with dirty hands, get thrown around and once old eventually end up in the waste bin. This amounts to the denigration of revered Deities, which is hurtful to the religious sentiments of Hindus and insults Hinduism. Deities’ images should be used only in sacred places like Temples and that too only for the purpose of worshiping them, and not on leggings or tops. We feel that manufacturers use images of Hindu Deities to increase sales, but actually it is denigration.

We had approached a bikini manufacturer in Australia for a similar reason and they withdrew their products after realizing how they were insulting Hinduism.

One US based company ‘Om Shanti Clothing’ was selling women’s undergarments on which pictures of Deities were printed. Upon learning how this result in denigration, the management of the Company has since rendered an apology and withdrawn such stock from the market.

Well-known German fashion brand “Front Row Society” headquartered in Berlin withdrew leggings carrying the image of Lord Shiva and apologized after upset Hindus protested.

In view of the above, we request you to stop the advertisement/sale/manufacture of products with Hindu Deities’ pictures & remove such links from your shopping portal. Awaiting your prompt action and reply.

Forum for Hindu Awakening

This entry was posted in Awareness Campaigns, Current Denigrations and tagged , . Bookmark the permalink.


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