May 18, 2015 (Vaishaka Amawasya, Kaliyug Varsh 5117)
We at Forum for Hindu Awakening (FHA) have received several complaints from devout Hindus regarding the sale of a few clothing items sold through Devs Costumes’ retail outlet and online store at https://www.devs.com.au/casual-wear-men.html.
The complaints pertain to the sale of T-shirts with images of revered Deities (Shrikrushna and Shri Ganesh) and sacred Hindu symbols such as ‘Om’ that have been printed on the T-shirts.
Upon reviewing the complaints, the FHA protest team wrote an appeal letter addressed to Dev Costumes management and requested them to stop the sale of these T-shirts that results in the denigration of Deities. The letter explained how denigration occurs through the sale of T-shirts having the images of Hindu Deities. In addition to this, the protest letter also pointed out, that once the T-shirts having images of revered Deities and symbols are worn-out, they will be thrown into the trash. Thus, the sanctity of the Deities images and Holy symbols will not be maintained.
Please see below the images of revered Deities (Shrikrushna and Shri Ganesh) used on T-shirts.
The Forum for Hindu Awakening (FHA) team has not received a response from the Devs Costumes management team. Consequently, FHA now requests all readers to appeal against this denigration of revered Hindu Deities and Holy symbols peacefully and lawfully by either sending an email to or calling the number below and requesting them to stop selling such clothing.
Tel: (07) 5441 4567 (for outside Australia +61 7- 5441- 4567)
Please see below the appeal letter written by Forum for Hindu Awakening
From: Hindu Awakening firstname.lastname@example.org
Date: Wed, 6 May 2015 21:30:06
Subject: Denigration of Hindu Deities and symbols on clothing items sold on www.devs.com.au
Namaskar Mr. Dev,
We at Forum for Hindu Awakening have received complaints from Hindus regarding some items sold through your online store and retail outlet. For example: https://www.devs.com.au/casual-wear-men.html.
Forum for Hindu Awakening is a non-profit organization that strives to awaken society to the unique spiritual science behind Hindu Dharma concepts and practices, to motivate people to live and preserve them, and to facilitate the spiritual progress of humanity. One of the ways we do this is by addressing misrepresentations of Hinduism. For further details please refer http://www.forumforhinduawakening.org/.
We are sending this letter to you to inform you about some of the items sold through your website and retail outlet. These were brought to our attention by concerned Hindus. Amongst the items being sold, are items causing denigration of Hinduism.
A denigration is happening through having images of revered Deities (Shrikrushna and Lord Ganesh) and Hindu symbols such as ‘Om’ on T-shirts. However what you may not be aware of is that this is a denigration of Hinduism and its Deities and symbols.
The clothes will be washed in a washing machine with other soiled clothes. The clothes turn, twist, bend, etc. while being washed, thereby doing the same to the image of the Deities, sacred symbols and the Indian flag. When a T-shirt is no longer used, it will be thrown into the trash. Thus the sanctity of the Deities and holy symbols will not be maintained. As per Hinduism, Deities are eternal principles of God that carry out different functions in the universe. Hindus treat their religious symbols, chants and Deities with utmost respect. Deities are adorned on an altar to worship and offer prayers, thus having Their images anywhere else like on T-shirts and other clothing items is denigrating Hinduism and hurting feelings of billions of Hindus across the world.
As per Hinduism, every Deity is associated with sound, word, touch, form, taste, smell and energy. To depict a Deity in a form through a picture or idol, there are very specific rules to be followed as per Holy Hindu scriptures. Not conforming to these rules leads to denigration and loss of Divine Consciousness from the picture, leading to a grave sin.
We understand that you are selling these items in Australia. Hence, it becomes even more important to not use Hindu Deities, because the non-Hindu population in Australia would get an incorrect picture that Hindu Deities can be used like this. Unfortunately, use of Hindu Deities on T-shirts, and other products has become a fashion these days leading to denigration.
We urge you to consider the above points and remove all the products that have Hinduism related designs from your WebPages as well as your retail outlet. We stress that our aim in bringing up these points is to educate and ensure that Hinduism gets accurately represented to society. Hinduism has been misrepresented at many levels. Though it is an ancient tradition, Hinduism has a lot to offer the modern world and we want children and adults alike to be able to understand and study it without it being misrepresented. You can take one step towards ensuring that Hinduism does not get misrepresented by removing the T-shirts with Hinduism related designs as mentioned above.
Forum for Hindu Awakening