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Protest against Rupa Advertisement for Denigrating the Hindu culture

November 22, 2012

Kartik Shukla Navami, Kaliyug Varsha 5114

Appeal to devout Hindus

Namaste to all the readers,

Recently, we have received complaints from several Hindus about the Rupa thermocot
advertisement ” HOT NEW INDIAN AD ‘SWAHA’ – RUPA THERMOCOT “. This Ad is mocking the Hindu dharmik word Swaahaa. Hindus all over world revere this pious, eternal and immortal word “Swaha” it is recited/pronounced invariably in every Yadnya/havan at the end of mantra.

Rupa company is ridiculing this mantra by mixing it with other fancy lyrics for materialistic goals. This kind of advertisements sets incorrect examples for future generations, eventually it can erode Hindu faith in divine. Accordingly, one of our volunteers promptly wrote to the Rupa thermocot owners, bringing to their attention, the anti Hindu nature of this advertisement that is hurting the religious sensitivities of millions of Hindus. However, there has been no response from Rupa corp.

In light of this, we appeal to you to protest and end this denigration by sending emails or phone calls, registering our peaceful, but educative and prompt protests with the following contacts.

Click below to watch the advertisement


Devout Hindus should protest lawfully on following

India Free Numbers 91 33 3057 3100

Fax : 91 33 2288 1362

Email : [email protected]

Post online complaint at http://www.rupa.co.in/feedback.php

Mailing Address:

SRupa & Company Limited
1 Ho Chi Minh Sarani
Metro Tower, 8th Floor
Kolkata 700071, India

Protest letter written by devout Hindu

———- Forwarded message ———-
From: Srinivas Shakelly
Date: Fri, Nov 9, 2012 at 11:32 PM
To: [email protected]
Cc: [email protected]

Namaste Rupa Chairman P R Agarwal, Vice Chairman G.P Agarwal and Managing Director K.B.Agarwal Ji,
I am writing this protest letter after watching your latest Ad. ” HOT NEW INDIAN AD ‘SWAHA’ – RUPA THERMOCOT ” at http://www.youtube.com/watch?v=iiUKCf8Sz8U.

I am very upset at this video. Don’t you know when we use this word ‘Swaahaa’ (as in offering, generally unto the divine, unto the Deity of Fire / Agnidev) in Hindu Dharmik rituals. You can read about it at this link http://www.vedmandir.com/node/101. The well established industrialist like you are ignoring the lofty Sanatan Dharma and its practices. In the name of modern civilization with all its unfettered freedoms and perverted intelligence we are actually contributing to this degradation all over the world. This indeed is a matter of grave concern. I quickly read some first few lines from news paper “the underlying Inner story” on your life achievements.

I felt happy for that, you are the people who also care for the social responsibilities.

I humbly request you to also care for some moral, social and spiritual values. Stop hurting the religious sentiments of Hindu’s all over the world through this advertisement. The nonsensical lyrics cause total mockery of the Swaahaa term in Dharmik context. Hence, it is denigration of Hindu Dharma. It sets incorrect examples for future generations, eventually it can erode Hindu faith in divine.

Please remove this advertisement immediately from commercial airplays and other online medium(Youtube). Send apologies and make sure not to make such mistakes in the future.

Srinivas Shakelly

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