July 2, 2014
Ashadha Shukla Paksha Panchami, Kaliyug Varsha 5116
Observing Hindus have expressed their disbelief at Urban Outfitters for selling a duvet cover featuring the religious deity, Ganesh – namely, that someone would sleep on, or have sex under, the item.
The ‘Valentina Ramos For DENY Lord Ganesha’ duvet cover, which sells between $129 and $169 on the retailer’s site, follows Ganesh-design socks that Urban Outfitters pulled from store shelves in December when it upset observing Hindus.
Rajan Zed, the president of the Universal Society of Hinduism said in a statement about the duvet yesterday: ‘[Lord Ganesh is] highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not to be slept (or sexed) upon. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotee.’
Urban Outfitters’s Ganesh duvet cover has offended Hindu activists for using a religious deity for commercial uses
These comments follow Mr Zed’s similar statement made concerning the socks in December.
At the time, Urban Outfitters responded to his accusations, saying: ‘We sincerely apologize if we offended the Hindu community and our customers.
‘We appreciate [Hindu statesman] Rajan Zed and the Universal Society of Hinduism for bringing this matter to our attention and for helping us understand the cultural and religious sensitivities this product carries. We will remove the Ganesh Socks immediately from our website and stores.’
Urban Outfitters has not issued a response concerning the duvet, but as of press time was still retailing it on its site.
Urban Outfitters’s $8 Ganesh socks sparked backlash in December from the Hindu community
While Urban Outfitters retired the Ganesh socks shortly after initial outrage, it has not yet pulled the duvet from its site
Lord Ganesh is a Hindu deity that is portrayed with the head of an elephant and the body of a Siddha (a term for someone who has reached a high degree of physical and mental enlightenment).
Ganesh is considered by Hindus to be the remover of obstacles, as well as the patron saint of arts and sciences and the deity of intellect and wisdom. For these reasons, Ganesh figures are often found in yoga studio asana rooms.
Ganesh’s likeliness is also sometimes printed onto clothing produced by small, yoga-centric brands.
Source: Daily Mail